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Heart Screen Graduate Team: Mark Kohls (Marquette University, MBA ‘03), Margaret Keehn, Patrick Streater Our business proposal is to create the premier global electrocardiography and medical diagnostic interpretation service. Our key competitive advantage will be in the use of innovative information technology to allow us to source technician and Cardiologist services from low-cost countries (LCCs) such as Ireland, Poland, India, etc. Our second competitive advantage will be in the use of statistical methods and practices that will allow us to demonstrate sustained quality and performance levels above the competition. We intend to be the quality and cost leader of medical diagnostic interpretation. |
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Marquette University | College of Business Administration |